While working for NUCO I was asked to work on a joint project with Jack Wills to promote their new ski-wear line. This was a document to be sent to uni clubs to get them involved in Jack wills X NUCO projects and  events. The biggest challenge was marrying the two bands very individual identity's.

 

Partnership Description and outcomes:

This external partnership is a mutually beneficial, ongoing and supportive arrangement between the parties, to provide expansive opportunities to bring awareness to the new Jack Wills Skiwear range across multiple demographics of snow lovers. To enhance the JW credibility within this specific sector.

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Brand alignment - a note from the NUCO Travel Group:

The NUCO travel group exists to inspire, encourage and facilitate adventure travel for the whole world to enjoy 🌍 and is  made up of the following 5 brands all with one mission to deliver incredible, inclusive, sustainable and accessible experiences that people remember forever.

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DESIGN TASK

We need to put together a communication piece (suggested format is a pdf deck) that covers:

INFORMATION: Introduction to the new product

ENDORSEMENT: Positioning of partnership - We Are NUCO’s endorsement and WHY this is something to be involved in

OPPORTUNITY: Hype build around partnering with JW as an ambassador club - creating demand and intrigue

VISIBILITY: What they can expect from JW this season. “Watch out for xxx”

THE HOW/ CTAS: Invite to “apply” for free kit bag/ ambassador programme/ practical info e.g. sizing/ addresses etc/ key event dates (for sponsorship offers)

REQUESTS: What the committee/ club should do in return/ collaboration. Covering sales drive/ content shares/ general brand exposure- ambassador guidelines 

ENCOURAGEMENT: competitive device “xx£k of club sponsorship support funds available for ambassadors who contribute to the mission”